John Peck Auctions
Transforming their online presence, we created a lightning-fast, user-friendly website that boosts visibility and engagement.
Year + Package
2023
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What we worked on
Brand and Content Strategy Design and Development SEO and Analytics Testing and Launch Marketing and Support
Background
John Peck Auctions, a renowned Michigan-based auction company, has been a leader in the sale of farm equipment, industrial machinery, and firearms since 1979. With a commitment to delivering exceptional service, the company combines decades of experience with cutting-edge technology to cater to a diverse clientele, from individual collectors to large institutions.
Challenges
The company faced the challenge of enhancing its online presence to clearly communicate its specialization in high-value asset auctions, necessitating a website that aligns with their market-leading status.
Outcome
The comprehensive redesign of their website led to a substantial increase in user traffic and engagement. Features like improved navigation, showcases and detailed auction information, along with integration of local advertising and online retail store capabilities, broadened their market reach effectively.
Client Testimonial
"Auction Experts exceeded my expectations in every way. Their meticulous attention to detail and their ability to understand my overall goals were unmatched. They created a custom showcase event page that included past auction details and seamlessly linked to our eCommerce store and comprehensive resource section.”
